Tone of voice speaks volumes

The sound of a person's voice plays a crucial role in shaping how we perceive them, influencing our emotional responses. Subtle cues like the pace, intonation, and warmth of speech can reveal emotions, such as friendliness or briskness, allowing us to form judgments about someone's character or intentions before they even speak a word. Just like with individuals, a brand's voice can convey trust, warmth or authority, which shapes consumer attitudes and behaviour. If the voice is too cold or overly formal, it can create distance and hinder engagement—but a warm, calm and steady voice can evoke feelings of comfort and trust, suggesting a brand that’s relatable and accessible.